PCC General Membership/BBQ & Plant Tour Meeting
Sacramento PCC General Membership Meeting – BBQ – Breakout Session – USPS Plant Tour
Informed Delivery – Participating in the Future of Mail
Special Keynote Speaker: Dave Lewis
President, SnailWorks, Frederick, MD
You invest a lot of money to market your business through the mail. When you send your next offer through the mail, don’t you wish you could be there standing at the mailbox with each prospective customer when they get your mail piece and tell them: “Hey! Look at this great deal!! Take a close look at the great offer we’re making!”
Well, now you can – with Informed Delivery.
Informed Delivery is a USPS program that gives consumers the chance to see what will be in their mailbox every day – before it’s even been delivered. And marketers can use that same platform to create their own campaigns designed to boost the response of their mailings.
On May 17th, Dave Lewis, President of SnailWorks will be giving a presentation about how mailers can work with Informed Delivery to make their mail more effective. Dave has worked with many mailers to create complete Informed Delivery campaigns and will present how you can put this exciting new technology to work today. And, it’s not just advertising mail that can benefit. Invoice mailers have added “Pay Now!” buttons to the Informed Delivery notices, retailers have delivered coupons and more. Dave will go into detail about how to create these campaigns – it’s surprisingly easy! He’ll give you up to the minute information on this important new program.
Dave Lewis has been a mailing industry innovator for decades and has spoken at hundreds of industry events, including the last three National Postal Forums. In fact, he delivered this same presentation at the NPF in San Antonio in May. He is active in industry associations and serves as an industry co-chair on one of the MTAC user groups.
So, don’t miss this opportunity to take a look at the future of mail.
Presentation PDF: Creating a Successful Informed Delivery Campaign5.85 MB14/06/2018, 14:02
Breakout Session: “Full Service & Seamless – The Nuts & Bolts”
Presented by Guest Speaker: Randy Holt, USPS Headquarters, Business Mailer Support Analyst, Mail Entry & Payment Technology
Randy began his Postal career in 1984 and presently is assigned to Postal Headquarters as a Business Mailer Support Analyst within the Mail Entry & Payment Technology group. Randy is domiciled in Sacramento, supporting business mailers and USPS mail entry employees throughout California and Hawaii. His primary responsibilities include Intelligent Mail® and Enterprise Payment.
Randy joined the USPS Technical Speaker’s Bureau in 1995, speaking on a variety of Classification, Pricing, and Intelligent Mail® topics to the mailing industry for over 17 years. He continues to support speaking requests by mailing groups and Postal Customer Councils.